Onboarding redesign briefed Monday, shipped Thursday — drop-off cut by 62%
A B2B SaaS platform was losing a third of new users during onboarding. They had a clear brief: redesign the flow to reduce friction. Their internal team estimated 3–4 sprints. Runstream shipped the complete redesign in 4 days.
34% of new users never finished setup
The product team knew they had an onboarding problem. Their data showed a 34% drop-off rate during the setup flow — users would sign up, start configuring their workspace, and abandon before completing the process.
The brief
Redesign the 4-step onboarding flow based on the team's existing UX research and Figma mockups. Reduce cognitive load at each step, add smart defaults, simplify integration setup, and add clear progress indicators throughout.
The constraint
Internal engineering estimated 3–4 sprints (6–8 weeks). The product team wanted it live before their next board meeting — 2 weeks away. No engineers available to pull from the roadmap.
From overwhelming to progressive
The original flow showed every option at once with no guidance. The redesigned flow uses progressive disclosure, smart defaults, and clear progress indicators at every step.
- ✕ All fields required upfront
- ✕ No progress indicators
- ✕ Complex integration setup
- ✕ No smart defaults
- ✓ Progressive disclosure
- ✓ Visual progress bar
- ✓ One-click OAuth
- ✓ Auto-detected defaults
From brief to shipped code in 4 days
Brief ingestion and scope confirmation
Runstream ingested the Figma mockups, product requirements, and existing analytics data. Scope was confirmed within 4 hours — two parallel execution streams defined.
Progressive disclosure and smart defaults
Stream 1: Rebuilt the workspace configuration step with progressive disclosure, auto-detected defaults, and a simplified single-field entry. Stream 2 (parallel): Integration flow with OAuth one-click connections.
Completion states, analytics, and deployment
Progress indicators at every step, celebration moments on completion, skip & return functionality, onboarding analytics dashboard, A/B testing setup, and production deployment.
Progressive Disclosure
Show only what's needed at each step. Reduces cognitive load by 60%.
Smart Defaults
Auto-detect timezone, suggest team size, pre-fill based on signup data.
OAuth Integrations
One-click Slack, GitHub, Jira connections replacing manual API key entry.
Skip & Return
Non-blocking steps can be skipped and completed later.
Progress Indicators
Visual progress bar, step confirmations, and celebration on completion.
Onboarding Analytics
Real-time funnel metrics, per-step conversion tracking, and cohort comparison.
Shipped faster than a single sprint planning session
4-hour scoping
Runstream ingested the brief, Figma files, and existing analytics. Scope was confirmed and execution started the same day.
Faster than internal
Their engineering team estimated 3–4 sprints. Runstream delivered the complete redesign in 4 days — before the team's next sprint even started.
Measurable from day 1
The built-in analytics dashboard meant the team could see the impact immediately. No waiting for a data engineering ticket to track results.
We had the designs, we had the analytics, we knew exactly what we wanted built. We just didn't have the engineering hours. Runstream took our brief on Monday and we had the new onboarding flow live on Thursday. Drop-off went from 34% to 13% in the first week. That's not a redesign — that's recovered revenue.
— Head of Product, B2B SaaS PlatformClear brief, fast execution, measurable impact
The improved flow recovered an estimated $18K/month in revenue from users who would have previously churned during setup. The team's engineers stayed focused on core product work — zero roadmap disruption.
Have a clear brief? Ship it in days, not sprints.
Bring your designs, your scope, your requirements. We'll handle the execution.